Questionnaires can provide much useful information for the organization. It can also be a means for employees to express feelings they have about the company. I have worked with organizations who have used employee attitude surveys for the benefit of the organizaiton and others who had alterior motives that I felt were ethically questionable.
One requirement when administering surveys and questionnaires, is to ensure they are annyonomous and voluntary. Some organizations send out the surveys through the company’s email system. How annyonomous is this if the employee keeps getting reminders to take the survey. I am sure that there is technology that can track participation, but then is it truely voluntary and annyonomous?
In one organization, I asked about the annyonominity of a survey (because I was one of the senior leaders at a facility) and I was told that it was annyonomous, because everyone at the senior level across the company was lumped together, so yes, it was annyonomous. Convinced, I gave honest feedback on the organization and its executive leaders. And as promised, I was grouped with all my peers across the company. Results were then sent out by location. Being one of the leaders at the site, it became apparent who wrote which comments.
One organization gave all employees an attitude survey each Spring. It was administered through the corporate department of organizational effectiveness. Each year we would get the same results: we needed to work on the areas of compensation, reward & recognition, favoritism and communication. I had a discussion with the corporate department and was told that their only concern and motivation was to check for threat of labor organizing. Once they determined there was not a threat they just turned it over to the sites to fix whatever issues had surfaced. Needless to say the sites were not trained in Organizational Development (OD) so no matter what they tried, they saw the same results year after year.
The last thing I want to say on the topic is that employees can get burned out taking surveys. If the employees are participating, but they never see anything change, it makes them reluctant to take the survey the next time or any other survey for that matter. I would also caution that if you are not in a position to make changes, don’t administer the survey. It will do more to ruin morale and trust than if it wasn’t given at all.